A good-looking site means nothing if it doesn’t bring in work. I design every site from the ground up to turn visitors into enquiries, then I write the words, build it and help the right people find it.
Built to get you work
Built for mobile
Most local searches happen on a phone. Your site loads fast and looks right on every screen.
Written for your customers
I write all the copy. Not filler, not waffle. Words that speak to your customers and tell them exactly what to do next.
Found from day one
SEO is built in, not bolted on. The right headings, page structure and keywords are in place before the site goes live.
SEO that gets you found
Search engine optimisation isn’t a dark art. It’s getting the basics right: the right words in the right places, on a site that loads fast and earns trust. Every site I build includes:
- Keyword research for your trade and location
- Page titles, headings and descriptions written for search
- Copy written around the searches your customers are making
- A page structure search engines can read
- Fast-loading pages, because Google cares about speed
- Schema markup where it helps
- A mobile-first layout, because most local searches are on a phone
That’s the on-page work, done when I build the site. If you want to keep climbing after launch, I also offer ongoing SEO each month: local search work, looking after your Google Business Profile, and a monthly report.
AI answers are becoming a source of visitors too. I build with that in mind: clear structure, up-to-date content and the technical groundwork that helps AI tools understand what you do and where you work.
The basics matter more than people think. One client had looked after his own website for over 20 years and never had a single enquiry through it. A better domain, a clean rebuild and properly written copy changed that within weeks.
Hosting, if you need it
I can host your site for you: fast servers with caching, an SSL certificate, and everything managed so you never have to touch a server. The first year is included.
Already have hosting? I can put your site there instead. If I think your current host will slow the site down, I’ll tell you honestly, because a slow host can undo a lot of good SEO work.
How I charge
One price covers the design, the SEO and the first year of hosting. After that, a single yearly fee covers hosting and content edits, with no surprise charges. Ongoing SEO is optional and paid monthly. Get in touch and I’ll give you a figure for your site.
What I don’t do
I don’t build bloated sites loaded with plugins, animations and code they don’t need. A clean, fast site outperforms a flashy one almost every time, and Google knows it.
I don’t hand you a site and leave you to it. A well-ranked page can lose its position quickly once someone who doesn’t know SEO starts editing it, so I look after the content for you. That’s what the yearly fee covers.
Who I build for
I work with sole traders and small local businesses. The approach is the same for everyone. What changes is the copy, the searches I target, and what goes first on the page to turn a visitor into a customer.
Plumbers
When someone has a leak at 11pm, they’re not asking a neighbour, they’re searching on their phone. I target emergency plumber, boiler repair and heating searches, and put your phone number where a worried customer can tap it straight away, on every page.
Electricians
Customers want to know you’re qualified and local, so your NICEIC or NAPIT registration goes where they’ll see it. EICRs and consumer unit upgrades are some of the most searched electrical jobs right now, and they get proper pages of their own, not a line in a list.
Builders
Building work is high value, and customers want to see what you’ve done before they invite you in. I give your finished work room to shine, and build an enquiry form that asks about the job, budget and timescale, so you get better leads and fewer time-wasters.
Painters and decorators
The customers you want care about the finish, not the cheapest quote. Before-and-after photos and your Google reviews do the selling here, so I make both easy to find and link through to your Google Business Profile.
Landscapers and gardeners
Maintenance contracts, design and build, planting: each brings in different customers and searches, so your site says clearly what you specialise in. It also works alongside a photo-rich Google Business Profile, which is often where people look first.
Roofers
Most roofing searches are urgent, after a storm or a surveyor’s report, and customers need confidence fast. A quick, professional site wins the call, and before-and-after photos of your roofs tell them more than any words.
Hairdressers and barbers
Instagram is great until the algorithm changes. A site you own works alongside your social media, puts the booking button first, shows off your best work, and teams up with your Google Business Profile for the “near me” searches. Have a look at a sample barbershop site I made to show what’s possible (it’s a demo, not a real shop).
Car mechanics and garages
Comparison sites take a cut of every booking. Your own site brings customers straight to you, ranks for searches like “MOT near me”, and makes it easy for regulars to book their next service.
Don’t see your trade? I work with all kinds of small local businesses. Get in touch and we’ll talk it through.
Got questions? The common ones are answered in the FAQ.